Meaning
促销 refers to marketing activities designed to boost sales of products or services. It commonly describes promotional campaigns, discounts, special offers, or any strategy used by businesses to encourage consumers to buy. The term combines 促 (to urge, to promote) and 销 (to sell), literally meaning 'to promote selling.'
Usage
This is a common business and retail term used in both formal and informal contexts. You'll see 促销 on store signs, in advertisements, and in business discussions. It often appears in phrases like 促销活动 (promotional activity) or 促销价 (promotional price). Consumers use it casually when discussing sales or deals.
Examples
- 01超市正在搞促销活动，很多商品都打五折。, .The supermarket is running a promotional campaign, with many products at 50% off.
- 02这家公司为了促销新产品，在网上投放了大量广告。, .To promote the new product, this company placed a large number of ads online.
Characters
Measure words
- 次一次促销活动
- 场一场大型促销
Common collocations
- 促销活动promotional activity/campaign
- 促销价promotional price
- 促销手段promotional means/tactics
- 年终促销year-end sale
Antonyms
Origin
The word combines 促 (urge/prompt) with 销 (sell/market), creating a modern business term that emerged as China's retail sector developed. It reflects the proactive marketing approach of encouraging sales.