verb HSK 5
Traditional 發售
to put on sale · to release for sale · to issue
Meaning
发售 means to officially release or put something on the market for sale. It emphasizes the initial launch or availability of a product, ticket, publication, or item to the public. This word is commonly used in business, retail, and marketing contexts.
Usage
发售 is frequently used for product launches, concert tickets, new publications, limited editions, and pre-orders. It carries a formal tone and is common in advertisements, news reports, and official announcements. Often appears with time expressions indicating when something will be or was released.
Examples
- 01这款新手机将于下个月正式发售。.This new phone will be officially released for sale next month.
- 02演唱会门票明天上午十点开始发售。.Concert tickets will go on sale tomorrow at 10 a.m.
Characters
Common collocations
- 正式发售officially released for sale
- 开始发售to begin selling
- 预售pre-sale
- 发售日期release date
Antonyms
Origin
Combines 发 (to issue/release) with 售 (to sell), literally meaning 'to issue for sale.' The compound emphasizes the act of making something available to buyers.