Meaning
宣传品 refers to physical or printed materials created to promote, advertise, or spread information about something. This includes brochures, flyers, posters, leaflets, and other items used for publicity purposes. In Chinese contexts, it can refer to both commercial advertising materials and political or social propaganda, depending on the context.
Usage
This term is commonly used in business, marketing, and organizational contexts when discussing promotional materials. It's a neutral term that can describe anything from corporate brochures to political pamphlets. Native speakers use it in both formal and informal settings when referring to printed or physical items designed to disseminate information or influence opinions.
Examples
- 01我们需要在展会上准备足够的宣传品。.We need to prepare enough promotional materials for the trade show.
- 02这些宣传品的设计很吸引人。.The design of these promotional materials is very attractive.
Characters
Measure words
- 份一份宣传品
- 批一批宣传品
- 套一套宣传品
Common collocations
- 发放宣传品to distribute promotional materials
- 制作宣传品to produce promotional materials
- 印刷宣传品to print promotional materials
- 宣传品设计promotional materials design
Origin
The word combines 宣传 (publicity/propaganda) with 品 (item/product) to literally mean 'publicity items' or 'propaganda products.' The term became widely used in the 20th century as modern advertising and political campaigns developed in China.