Meaning
策划 means to carefully plan or devise something, especially a project, event, campaign, or strategy. It emphasizes systematic planning with thought and deliberation. As a noun, it refers to the planning process itself or the plan/scheme that results from this process.
Usage
策划 is commonly used in professional and formal contexts such as business, marketing, event management, and project planning. It's more sophisticated than simple 计划 (jì huà), implying strategic thinking and detailed preparation. Often used with activities like advertising campaigns, events, publications, or programs.
Examples
- 01我们公司正在策划一场大型产品发布会。.Our company is planning a large-scale product launch event.
- 02她是这次营销活动的主要策划人。.She is the main planner of this marketing campaign.
Characters
Measure words
- 个一个策划方案
- 项一项策划活动
Common collocations
- 策划方案planning proposal
- 营销策划marketing planning
- 活动策划event planning
- 策划人planner, mastermind
Antonyms
Origin
策 originally referred to bamboo slips used for writing plans or strategies in ancient China, and also meant a whip for urging horses forward. 划 means to mark out or plan. Together they form a compound meaning strategic planning.