Meaning
零售 refers to the sale of goods directly to consumers in small quantities, as opposed to wholesale (批发). The term combines 零 (small, scattered) and 售 (to sell), literally meaning 'selling in small amounts.' It's used both as a noun to describe the retail industry and as a verb meaning to engage in retail sales.
Usage
Commonly used in business and economic contexts. Often contrasted with 批发 (wholesale). The term appears in formal business discussions, news reports, and everyday conversations about shopping and commerce. Native speakers use it to describe retail stores, retail prices, and the retail sector.
Examples
- 01这家公司主要从事零售业务。.This company primarily engages in retail business.
- 02零售价比批发价高很多。.The retail price is much higher than the wholesale price.
Characters
Common collocations
- 零售价retail price
- 零售商retailer
- 零售业retail industry
- 零售店retail store
Antonyms
Origin
The word combines 零, which originally meant 'fragmentary' or 'in small pieces,' with 售 (to sell). This reflects the nature of retail as selling goods in individual units or small quantities to end consumers, rather than in bulk.