Meaning
品牌 refers to a commercial brand or trademark that identifies products or services. It encompasses both the name and the reputation associated with a company or product line. In modern Chinese business contexts, it's essential vocabulary for discussing marketing, shopping, and consumer choices.
Usage
Commonly used in business, marketing, and everyday shopping conversations. Often appears in phrases like '知名品牌' (famous brand) or '品牌效应' (brand effect). Used for everything from luxury goods to everyday products. Native speakers use it naturally when discussing product quality and reputation.
Examples
- 01这是一个很有名的国际品牌。.This is a very famous international brand.
- 02我们公司正在努力建立自己的品牌。.Our company is working hard to establish its own brand.
Characters
Measure words
- 个一个品牌
Common collocations
- 知名品牌famous brand
- 品牌效应brand effect
- 国际品牌international brand
- 品牌意识brand awareness
Origin
品 originally meant 'to taste' or 'quality' (three mouths stacked), while 牌 meant 'tablet' or 'sign'. Together they form the modern concept of a commercial brand identity.