Meaning
批发商 refers to a business or person that sells goods in large quantities to retailers or other businesses rather than to individual consumers. They serve as an intermediary in the supply chain between manufacturers and retailers, typically offering lower per-unit prices for bulk purchases.
Usage
Commonly used in business and commerce contexts when discussing supply chains, pricing structures, or distribution networks. Often paired with 零售商 (retailer) to contrast the two types of sellers. The term is neutral and professional, used in both spoken business discussions and written commercial documents.
Examples
- 01我们直接从批发商那里进货，所以价格比较便宜。, .We purchase goods directly from wholesalers, so the prices are relatively cheap.
- 02这个批发商专门经营电子产品。.This wholesaler specializes in electronic products.
Characters
Measure words
- 家三家批发商
- 个一个批发商
Common collocations
- 批发商市场wholesale market
- 找批发商to find a wholesaler
- 批发商价格wholesale price
Antonyms
Origin
The word combines 批发 (wholesale, literally 'batch distribution') with 商 (merchant). 批发 originally referred to selling goods in batches rather than individually, reflecting the bulk nature of wholesale transactions.