Meaning
零售商 refers to a business or individual that sells goods directly to consumers in small quantities, as opposed to wholesalers who sell in bulk. The term is commonly used in business and economics contexts to describe the final link in the supply chain.
Usage
This is a formal business term used in commercial contexts, news reports, and economic discussions. It's more commonly used in written Chinese than in everyday conversation, where people might simply say 商店 (store) or 卖家 (seller). Often appears in phrases discussing retail industry trends or business models.
Examples
- 01这家零售商在全国有上千家门店。.This retailer has over a thousand stores nationwide.
- 02许多传统零售商正在转向电子商务。.Many traditional retailers are shifting towards e-commerce.
Characters
Measure words
- 家一家零售商
- 个几个零售商
Common collocations
- 在线零售商online retailer
- 大型零售商large retailer
- 零售商价格retail price
Antonyms
Origin
零 originally means 'zero' or 'scattered', but in this context refers to selling in small, scattered amounts (retail). 售 means 'to sell' and 商 means 'merchant'. Together they form 'retail merchant'—someone who sells goods in small quantities.