Meaning
推销 means to actively promote or market products or services, often through direct interaction with potential customers. It implies a proactive effort to convince people to buy something, going beyond simply displaying items for sale. The word carries a sense of persuasive selling.
Usage
Commonly used in business and commercial contexts. Can describe both legitimate marketing activities and aggressive sales tactics. Often paired with specific products (推销产品) or used to describe someone's occupation (推销员 = salesperson). In casual conversation, it can sometimes carry a slightly negative connotation of being too pushy.
Examples
- 01他是一名保险推销员，每天都要给客户打电话。, .He is an insurance salesman who has to call clients every day.
- 02这家公司正在网上推销他们的新产品。.This company is promoting their new products online.
Characters
Common collocations
- 推销产品to promote products
- 推销员salesperson
- 上门推销door-to-door sales
- 电话推销telemarketing
Antonyms
Origin
The word combines 推 (to push forward) with 销 (to sell/market), literally meaning to push forward sales. This reflects the active, promotional nature of marketing and sales activities.