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verb HSK 5
Traditional 倡導
chàng dǎo
to advocate · to promote · to initiate

Meaning

倡导 means to publicly advocate for or promote an idea, policy, or behavior. It suggests taking the lead in encouraging others to adopt a certain practice or belief. The word carries a positive, progressive connotation and is often used in formal or public discourse about social causes, policies, or values.

Usage

倡导 is commonly used in formal contexts such as government announcements, educational materials, and public campaigns. It's often followed by abstract nouns like concepts, values, or behaviors (倡导环保, 倡导和平). Native speakers use it when describing official promotion of positive ideas rather than personal preferences.

Examples

  1. 01
    政府倡导绿色出行，鼓励市民多骑自行车。
    Zhèng fǔ chàng dǎo lǜ sè chū xíng, gǔ lì shì mín duō qí zì xíng chē.
    The government advocates green transportation and encourages citizens to ride bicycles more.
  2. 02
    学校一直倡导健康的生活方式。
    Xué xiào yī zhí chàng dǎo jiàn kāng de shēng huó fāng shì.
    The school has always promoted a healthy lifestyle.

Characters

Common collocations

  • 倡导环保
    chàng dǎo huán bǎo
    to advocate environmental protection
  • 倡导理念
    chàng dǎo lǐ niàn
    to promote a concept/philosophy
  • 倡导者
    chàng dǎo zhě
    advocate, proponent
  • 大力倡导
    dà lì chàng dǎo
    to vigorously advocate

Antonyms

Origin

倡 originally meant 'to sing' or 'to lead a song,' extending to 'initiate' or 'take the lead.' 导 means 'to guide' or 'direct.' Together they form a word meaning to take the lead in guiding others toward something.

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