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noun / verb HSK 5
Traditional 公關
gōng guān
public relations · PR · to do public relations work

Meaning

公关 is the standard abbreviation for 公共关系 (public relations). It refers to the professional practice of managing communication between an organization and the public, or the department/people who handle this work. As a verb, it means to engage in PR activities or relationship-building.

Usage

Commonly used in business contexts to refer to the PR department (公关部), PR professionals (公关人员), or PR crises (公关危机). In informal speech, can also mean networking or relationship management in a broader sense. The verb usage often appears as 做公关 (to do PR work).

Examples

  1. 01
    她在一家大公司的公关部工作。
    Tā zài yī jiā dà gōng sī de gōng guān bù gōng zuò.
    She works in the PR department of a large company.
  2. 02
    这次公关危机对公司形象造成了很大影响。
    Zhè cì gōng guān wēi jī duì gōng sī xíng xiàng zào chéng le hěn dà yǐng xiǎng.
    This PR crisis had a major impact on the company's image.

Characters

Measure words

  • 次cì一次公关活动
  • 场chǎng一场公关危机

Common collocations

  • 公关部
    gōng guān bù
    PR department
  • 公关危机
    gōng guān wēi jī
    PR crisis
  • 做公关
    zuò gōng guān
    to do PR work
  • 公关活动
    gōng guān huó dòng
    PR event

Origin

Shortened from 公共关系, which is a direct translation of the English term 'public relations' that entered Chinese in the late 20th century as PR became professionalized in Chinese business culture.

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